Done in collaboration with UAE-based social enterprise 81 designs, ‘The Journey’ presents a unique perspective on peace, coexistence, humanity and tolerance.
The seven murals to be displayed were the result of eL Seed’s immersive trip to Ain El-Hilweh refugee camp in Southern Lebanon.
Each mural will be translated into an artwork created in the medium of Tatreez – a traditional Palestinian embroidery that has become a symbol of women’s resistance, identity and heritage.
“We have always appreciated the delicacy of Tatreez. The art of Tatreez is part of our Arab heritage and just by looking at the beautiful handmade crafts, it is something that we must be proud of,” commented 81 Design co-founder Nadine Malouf.
Further providing glimpses into life of women and children inside the camp are various 3D images at the 81 Design booth.
“We created 81 Designs as a vehicle that brings art and humanity together by showcasing the talents of refugee artisans that we employ. At the same time it serves as a platform to restore hope in building their future, and preserves and modernizes the ancient embroidery technique.”
“There is so much to do to and so much to hope for to achieve a greater impact. With respect, we can coexist and unite for the betterment of all.”
“Working with the ladies and getting to know them on a personal level has brought more fire within me to support meaningful causes, and I consider myself lucky because I get to do that through my art.”
Born and raised in Paris with Tunisian roots, eL Saeed is known for mixing Arabic calligraphy and graffiti in murals and typography as a medium to bring people and cultures together.
Those who want to own the limited edition eL Seed murals can do so for USD 10,000.
Each hand-stiched figurine is available in three sizes.
Prices are AED 578 ( 35 cm ), AED 368 (23 cm ) and AED 263 ( 19 cm ).