e& formerly known as Etisalat ventures into metaverse

Etisalat Group is set to enthrall stand goers at GITEX Global 2022

e& formerly known as Etisalat is inviting stand goers to enter the next digital universe. They will enthrall visitors with the soft launch of their virtual world, e& universe.

e& formerly known as Etisalat

This move marks a significant achievement in the Group’s transformation journey to a global technology and investment conglomerate, as it takes its first steps into the metaverse.

GITEX Global 2022, one of the region’s largest technology exhibitions and conferences. e& universe is making its debut virtually welcoming visitors, empowering them to traverse the virtual and physical worlds.

Alongside e& universe are two use cases, Metaverse Service and etisalat by e&. This is aimed to give visitors varied experiences in art, music, entertainment and a glimpse into digital retail of the future.

The UAE has made great strides in the metaverse arena and this latest launch from e& highlights its commitment to the vision of the leadership.

e& is not only showcasing the latest technological innovations but is also creating an incredible immersive and innovative experience through e& universe.

Developed in partnership with HTC, the leading manufacturer of virtual reality and mobile devices, e& universe will be hosted virtually on Mars.

e& has partnered with SK Telecom to create Metaverse Service which will take visitors through multiple virtual spaces and unique avatars. They can explore opportunities for social networking in the metaverse


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