Fitness First partners with Innermost to enhance nutritional offerings

Fitness First parters with Innermost
Fitness First parters with Innermost. Image: Supplied

Fitness First, a global leader in health and fitness, has announced a strategic partnership with Innermost, an award-winning nutritional supplements brand. The collaboration, set to launch on July 1, 2024, aims to provide Fitness First members with access to science-backed supplements, complementing their fitness regimens with tailored nutritional support.

This partnership represents a significant step in Fitness First’s mission to offer comprehensive fitness and nutritional solutions to its members. By integrating Innermost’s products into its offerings, Fitness First seeks to empower members to achieve their health and fitness goals more effectively.

“At Fitness First, we are dedicated to providing our members with the best fitness solutions, and our partnership with Innermost aligns perfectly with this mission,” said Mark Buchanan, CEO of Fitness First Middle East. 

“By partnering with Innermost, we ensure members have access to the nutrition they need to complement their training and achieve results.”

Under this new arrangement, Fitness First members will have access to Innermost’s range of supplements, with guidance from internationally qualified fitness trainers who will recommend products tailored to each member’s specific fitness goals. This personalized approach aims to enhance the overall fitness experience and potentially improve outcomes for members.

“As a brand, we are always looking for ways to provide our customers with the best possible tools to achieve their health and fitness goals. We believe that by combining our science-backed supplements with Fitness First’s exceptional fitness programs, we can help members reach new heights in their health journeys,” said Shivraj Bassi, CEO of Innermost.

The collaboration between Fitness First and Innermost is rooted in a shared vision of helping individuals go further in fitness and life. Innermost’s focus on understanding individual needs and creating targeted products aligns well with Fitness First’s personalized approach to fitness.

This strategic partnership marks another step in Fitness First’s ongoing efforts to enhance its service offerings and provide members with comprehensive health and wellness solutions. As the fitness industry continues to evolve, partnerships like this one between gym chains and supplement brands may become increasingly common, offering consumers more integrated health and fitness experiences.

For Fitness First members interested in learning more about the new nutritional offerings or finding their nearest club, information is available on the company’s website.


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