Ma’an To Focus On Creating Sustainable Environment In Abu Dhabi

Ma'an in Abu Dhabi to launch a new program
Ma’an launches social incubator to raise millions to support social entrepreneurs.

The Authority of Social Contribution ( Ma’an) has announced the launch and theme of its fourth cohort of Ma’an’s Social Incubator (MSI), which will focus on the environment. This is aimed at creating a sustainable environment in Abu Dhabi. Social entrepreneurs can now apply to develop sustainable solutions to help protect the environment within Abu Dhabi following the themes of biodiversity conservation, single-use plastics, recycling and effective and sustainable ecotourism in Abu Dhabi.

Ma'an Abu Dhabi

The Environment Agency in Abu Dhabi (EAD) reported 13 million tonnes of plastic entering oceans every year and a huge 9.8 million tonnes of solid waste in the emirate. They will shortlist the 10 winning social start-ups to ensure they are correctly implemented and have a positive impact on the environment.

As part of the MSI, Ma’an will invest more than Dhs 2 million in this cycle and support the social entrepreneurs, who will undergo a 90-day training programme to develop their innovative ideas into strong business ventures.Ideas to bring a change

Salama Al Ameemi, Director-General of Ma’an said, “Ma’an Social Incubator is one of Ma’an’s key pillars, empowering entrepreneurs, which will, in turn, strengthen the Emirate’s third sector, whilst addressing Abu Dhabi’s social priorities. By providing social entrepreneurs with the resources and the support they need to grow their idea into an enterprise or not-for-profit association, solutions to Abu Dhabi’s social, cultural and environmental challenges can be developed. With the theme of this cohort of Ma’an’s Social Incubator being ‘Environment’, this is an opportunity to make a big difference to our beautiful home and I encourage social entrepreneurs to step forward and be part of this fantastic experience that will benefit Abu Dhabi.”

Applications are open until 13th February, 2021. Each team will be eligible to receive milestone funding, released at key milestones achievements, as well as a monthly stipend based on predetermined criteria.

Applicants must be 18 and above, living in the UAE, or willing to relocate to Abu Dhabi.

You can apply by visiting


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