The week-long event will be ready for the two pre-season basketball games
NBA fans in the UAE have more reasons to be excited for. Earlier it was announced the NBA district will be hosted at Manarat Al Saadiyat. This is in conjunction with the week the two games will be played at Etihad Arena.
The event will be held from 05th to 09th October and will showcase music, media and art associated with NBA.
At the event in Manarat Al Saadiyat expect brand activation, immersive experience, limited-edition merchandise, players appearance and more.
The basketball league will expand its presence by opening its first official NBA store at Yas Mall in Abu Dhabi. The space in Yas Mall will span more than 500 sq.mt. It will sell a range of NBA merchandise and memorabilia. One can purchase player jerseys, fan apparel, basketball caps, footwear and more.
You will soon be able to shop online on www.nbastoreme.com
Yas Mall will also have a special interactive activities for fans from next Thursday to 08th October. This includes an NBA themed area in the mall’s Town Square courtyard displaying the Larry O’Brien Trophy.
There will also be NBA Jam and NBA 2k23 video game kiosks and a pop-a-shots for those who want to try their basketball luck.